Design for the future we want

PROGRAMMA

9:00

Apertura e registrazioni

9:30

Welcome

Rossana Actis Grosso (Università degli studi Milano Bicocca) e Avanade Studio presentano:

Emiliano Rantucci

General Manager | Avanade Italy

Alberto Gallace e Massimo Miglioretti

Direttori dei centri di ricerca BICApp e MibTec | Università degli Studi di Milano Bicocca

Microsoft

10:00

Identity 4 Good

Khalid Maliki

Co-Founder & COO | Tykn

ABSTRACT

Language: English

Khalid's speech will focus on 3 main areas. First, an overview of the current state of identity. How and why current identity systems are weak and outdated. The second, the importance of having 'boots on the ground' when solving a problem so complex as the case of 1.2 billion people who have no identity. Something that prevents them from accessing services such as education or healthcare. He will then move on to explain the thought process behind the UX choices in Tykn's MVP, Ana. A blockchain-based digital identity management platform for the socio-economic inclusion of refugees.

BIO

Since a young age, Khalid Maliki felt drawn to the humanitarian space. After many years working in UX at the Dutch Ministry of the Interior, he received an unexpected invitation to participate in Startup Weekend. One he refused at first. His mother, who had just underwent heart surgery, told him he needed to go. 'Maybe God is opening a door for you' she said. That's where he met the other Tykn co-founders. The rest, as they say, is history.

10:40

Is ETHICAL Design Any Good?

John Knight

Avanade Global Service Design Champion | Avanade & Aalto University

ABSTRACT

Language: English

Even before the age of mass consumption, designers sought (more or less successfully) to promote worthy values and positive behaviours through their work. What can we learn from this tradition? How do we integrate the moral imperative into creative work?

BIO

John is Design Strategy Director at Avanade’s London Digital Studio and a Doctoral Candidate at Aalto University of Arts, Design and Architecture. Having studied Fine Art with telematic’s pioneer Roy Ascott, he worked in the creative industries for over thirty years. In the last twenty years, he has published over 100 articles on all aspects of design including esteemed journal papers on Design Thinking. In his spare time, John is an Editorial Board Member of the Design Journal, Track chair for a number of conferences and holds a number of consultative positions including design

11:20

Coffee break

11:35

Maria Grazia Mattei | MEET

11:55

Gazzetta.it e le PWApp del futuro

Riccardo Andrea Bertacchini

Head of Product | La Gazzetta dello Sport

ABSTRACT

Language: Italian

Le PWA (Progressive Web Application) stanno imperversando nel panorama web e mobile: le aziende guardano con interesse a questo nuovo trend, che promette di equipararsi alle care “vecchie” app. Parliamo di PWA, della loro presenza sul mercato con un particolare occhio di riguardo a La Gazzetta dello Sport: Gazzetta.it è stato infatti il primo sito in Italia ad adottare la tecnologia Progressive Web App in maniera estensiva. Scopriamone insieme i vantaggi e come le PWA possono essere le giuste alleate per uno sviluppo tecnologico... sostenibile!

BIO

Riccardo Andrea è Head of Product de La Gazzetta dello Sport dove segue lo sviluppo di tutti i prodotti digitali del Giornale. Grazie alla sua infinita curiosità e alla Laurea in Ingegneria Informatica diventa Product Manager, abbandonando lo sviluppo di codice, in aziende digitali come DoveConviene e Facile.it. Tolti i panni di Ninja del sistema binario alterna la passione dello Snowboard con quella delle Spartan Race.

12:20

Donne e disabilità: la discriminazione multipla

Isabella Ippoliti

Psicologa del Lavoro e delle Organizzazioni | Cluster srl

ABSTRACT

Language: Italian

Questo tema tratta di un argomento che è ancora poco conosciuto e dibattuto nel nostro paese nonostante le tantissime denunce di migliaia di donne e ragazze con disabilità che vivono situazioni di discriminazione, ogni giorno, in ogni aspetto della loro vita, la salute, il lavoro, lo studio, la sessualità e il riconoscimento della propria femminilità. La discriminazione multipla che le donne con disabilità subiscono e vivono quotidianamente è molto difficile da contrastare, perché non dipende solo da stereotipi e pregiudizi culturali ma anche dall’inadeguatezza dei servizi del territorio che a volte sono inaccessibili. Perché siamo abituati a lavorare per settori e per ambiti delimitati non abbiamo una visione sistemica, ogni persona è unica e ha bisogno di un ascolto differente. Questo talk ci vuole far riflettere in modo profondo sul tema della violenza di genere delle donne con disabilità, e sull’enorme sforzo che come prassi e ricerca con l’aiuto delle istituzioni pubbliche del mondo dell’associazionismo va ancora molto presidiato e sviluppato per dare sempre più voce e consapevolezza ad un tema ancora molto poco conosciuto.

BIO

Psicologa del lavoro e counselor, da oltre vent'anni opero nel campo delle politiche attive del lavoro, curando i progetti finalizzati ad accrescere il benessere delle persone con disabilità. Ho lavorato sia nel privato sociale che nel pubblico, in Provincia di Milano ed ora come Project Manager presso la Provincia di Monza e della Brianza. Sono particolarmente sensibile al disagio sociale nella vita di tutti i giorni e sul lavoro, mondi che, come tutte le donne sanno, sono inesorabilmente intrecciati. Anche per questo mi sono occupata di lavoro agile, e di tecnologie assistive per le persone con disabilità.

12:45

Call for participation

Artificial Intelligence Design for Autism

Corinne Schillizzi & Anna Focaroli | Digital Entity an NTTdata design studio

Stereotypes vs. archetypes: Acknowledging bias, stereotypes, racism, and sexism from designers, clients and participants

Julie Blitzer | Design Group Italia

C.I.R.O StartUp - Compattatore Individuale per la Riqualificazione dei rifiuti Organici

Dr. Giuseppe Rainieri e Dr. Matteo Passadori | C.I.R.O StartUp

13:15

Light lunch

14:30

20 minutes with...

Silvia Gilotta

SIE Piemonte

Marco Tagliavacche

WIAD

Franca Garzotto

Sigchi Italy

14:50

Caffe Design

Le 7 domande sul futuro del design che non aspettavi

Giuliano, Nanni, Riccardo

15:00

Urban Hardware for Work & Sustainable City Promoter

Julian Siravo

Urban Researcher | Autonomy

ABSTRACT

Language: English

The project “Urban Hardware for Work”, developed for the Valencian Community, proposes various non-core, business tasks being absorbed into a foundational infrastructure where services, equipment and space are de- commodified - removed from market logics and speculation – and offered at an affordable price. By organizing and offering services that effectively remove ‘non-core competencies’ from the everyday practices for firms, the state would free up time and cognitive bandwidth for small-scale entrepreneurship. It also opens up opportunities, via ownership and proximity, for larger- scale, state-driven innovation and coordination toward important societal goals.<br>“Sustainable-City Promoter”: Unsustainable transport solutions and building practices make cities amongst the main drivers of climate change. At the same time, urban regions are the site of a rising economic and social polarization. Where geographic mobility is linked to social mobility, working class and migrant communities are being left behind. If cities continue along this path, problems will increase exponentially. This model is no longer sustainable and cities need concrete solutions. In this context, railway transport is crucial – it has the vastly underutilised potential of connecting individuals to local, national and international economies in an environmentally sustainable way. The node connecting rail to city is of course the railway station. As such, it must become the primary driver and champion of sustainable practices of mobility, logistics and work. The 'Sustainable-City Promoter' elaborates an innovative model for train stations, integrating sustainability into their functioning, making them catalysers for sustainable and smart cities. Based on an innovative business model, it reconciles environmental and social concerns with business goals.

BIO

Julian Siravo is an architect and urban designer based in London, UK. He is part of Common Wealth think tank and head of urban research at Autonomy, where he focuses on the spatial implications of new welfare and employment policies, on ageing populations and sustainable forms of leisure.

15:25

“The perceived environment”: understanding attitudes and changing behavior toward sustainability

Simona Sacchi

Associate Professor | University of Milano-Bicocca

ABSTRACT

Language: Italian

Environmental sustainability, eco-efficiency, and eco-efficacy are mainly driven by technological innovations, economic and political models. Nevertheless – as shown by a growing body of research - the social goals related to environmental sustainability can be fully achieved only taking into consideration lay public perception and the interaction between human beings and their physical surroundings (both natural and artificial). Thus, the talk aims to show as a psychological perspective might be crucial to change attitudes toward environmental issues and to promote pro-environmental endeavors at individual and social levels. Furthermore, psychology could suggest 'tricks' to communicate more effectively on these topics and to devise proper interventions.

BIO

Simona Sacchi is Associate Professor of Social Psychology at the University of Milano-Bicocca where she teaches the courses of “Social Cognition” and of “Social Psychology of Communication”. As attested by her publications, her research interests primarily focus on social cognition, information search process, psychology of morality and environmental psychology.

15:50

Biotecnologie: ieri, oggi e domani

Stefano Bertacchi

Dottorando in Tecnologie Convergenti per i Sistemi Biomolecolari | Università degli Studi Milano Bicocca

ABSTRACT

Language: Italian

Le biotecnologie appaiono come una scienza all’avanguardia, basate su principi complessi ancora da esplorare: in parte è così, ma è anche vero che le biotecnologie affondano le proprie radici in un lontano passato. La produzione della birra, del vino e del pane sono esempi di biotecnologie classiche e “involontarie”, che hanno portato l’uomo a una sempre maggiore conoscenza del mondo microbico, protagonista spesso dimenticato delle biotecnologie. La modificazione genetica di piante, animali e microrganismi ha cambiato drasticamente il nostro mondo, permettendoci di avere accesso a nuove risorse, tali da essere interessanti alleati per le sfide del futuro, come la biologia sintetica. Un viaggio tra cibo, con il tema degli OGM e di nuovi modi di produrre e processare i nostri alimenti, ambiente, con lo sviluppo di bioraffinerie e la sintesi di bioplastiche, e salute, con le promesse e le paure dell’editing genico. Il tutto nell'ottica di utilizzare al meglio le risorse a nostra disposizione all'interno di un sistema virtuoso di economia circolare.

BIO

Biotecnologo Industriale e Dottorando presso l’Università di Milano Bicocca. Sviluppa di bioraffinerie basate su biomasse residuali per la sintesi di molecole di interesse industriale, mediante l’uso di microrganismi geneticamente modificati o meno. Si occupa anche di divulgazione mediante articoli, libri e social media.

16:15

Break

16:35

Design for Access and Inclusion [Skype call]

Caterina Falleni

Design Lead for Accessibility | Facebook

ABSTRACT

Language: Italian

Accessibility has been for a long time an engineering driven industry and mainly an after thought or add-on in so many products, but now it's time for designers to own accessible design as a practice and mindset. Designing for Accessibility drives innovation in many diverse sectors including automotive, architecture and education. Designing for Accessibility can and should drive innovation in digital products. During this talk you will learn from Facebook Accessibility Design Lead everything you need to know about Accessible design. What does it mean to design for accessibility? What tools and processes are needed to support accessible design? How do we measure the impact of accessible design?

BIO

Caterina Falleni serves as Lead Designer for Facebook Design for Accessibility initiative. Her role is to make products like Facebook, Messenger, Instagram, WhatsApp and in general the web accessible to everyone. Previously, UX Designer and Project Lead at Samsung Research America, Designer Strategist at design consultancies between Milan and San Francisco, Product Lead at MIT Senseable City Lab spinoff MakrShakr. She has advised companies on ways to innovate and advance inclusion in product development and digital experiences. MA in Product and Communication Design, BA in Industrial Design from ISIA Florence and former alumni of Singularity University.

17:00

Green UX: come i designer possono avere un impatto sostenibile nell'ambiente!

Marco Tagliavacche

Head of Design | ATS Global

ABSTRACT

Language: Italian

'Cercate di lasciare questo mondo un po' migliore di quanto non l'avete trovato' B.P. Ogni essere umano su questo pianeta è obbligato a fare del suo meglio per lasciare questo pianeta in una forma migliore di quanto lo abbia trovato. I designer non possono non seguire questi due comandamenti, ma come possono fare pragmaticamente e quali risvolti etici comporta tutto questo?

BIO

I have over 12 years of experience in the field of Information Architecture, UX Design and User Centered Design, matured in large, international companies operating in the Industrial sector and within the Industry 4.0 context. I'm continuous learner, with strong passion for communications, and never ceases to look for new ideas and inputs to create simpler and more efficient products. I'm also a speaker, a lecturer, an Interaction Design Foundation (IDF) coach, and the former president of Architecta, the Italian association of Information Architecture and User Experience Design. When not designing (or organizing stuff) he spends the rest of his time being a dad and a husband, reading books on design, and feeding the nerdy child he hides inside with Lego, StarWars and Tolkien.

17:25

The End of the World as We Know It (And I Feel Fine)

Andrea Resmini

Senior lecturer | Jönköping University

ABSTRACT

Language: English

The fourth revolution. The fifth K wave. The postdigital world. Radical disruptive innovation. Cats and dogs living together. It is the end of the world as we know it, isn’t it? Maybe not. Maybe there’s another way to look at it. For once, we haven’t changed much in the past two hundred thousand years. If we consider these past three decades from a systemic, socio-technical perspective over a longer period, we can trace three major lines of change: how postmodernism has ceased to be the cultural dominant, how digital has been seeping into the physical world, and how our interactions with digital have become embodied. Using these as our signposts, we’ll discuss continuity in design as a better cultural fit than disruption, the ethical and political implications of “making”, how design always breeds consequences, the nature and role of design in the age of social media and climate change, and how designing for the future we want might ultimately be a complicated proposition.

BIO

Andrea Resmini is an architect, a researcher, and a senior lecturer at Jönköping University, in Jönköping, Sweden. He is a compulsive reader, a pensive writer, and a propulsive piano player who makes games and authored two books, “Pervasive Information Architecture - Designing Cross-channel User Experiences” and “Reframing Information Architecture”. Andrea co-founded the Journal of Information Architecture, Architecta, the Italian Society for Information Architecture, and the World IA Day global conference network. He knows too much about WWII submarine warfare and the Titanic for his own good.

18:10

Greetings

Rossana Actis Grosso (Università degli studi Milano Bicocca) e Avanade Studio